Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
VeeamON is on in full strength in New Orleans where the company's top management spoke to its partners, press and analysts on the availability positioning that it is building the brand on
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Veeam adopted a more dynamic logo design to signify the role that availability will play in digital transformation
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In this conversation with Noor Fathima Warsia, Essel Propack’s vice chairman and managing director Ashok Goel outlines the company’s innovation-first approach with a strong dash of perseverance that helped it get where it is today
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Goel brothers, led by Subhash Chandra, are pursuing a path that will have a wider impact on the society
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As the government of India emphasises on businesses and individuals to adopt a ‘Make in India’ strategy, a success story of the past stands out for its sheer nerve…
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Journalists today know what they are up against and so do the PR people. To ensure the longevity of this ‘bond’, the lines are more or less drawn and people try to play within it
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Marketers are truly living in interesting times. The recent experiences of Pepsi, Nivea and the airline wars are all proof that the consumer is watching, and in many instances, not forgiving…
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As experience promises to be the next battleground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer
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It’s true that data has laid the foundation for most technology driven changes and that there are many positives to what data brings, but there are a number of negatives too. It is about time that chief marketing officers understood the larger impact their decisions can have, writes Noor Fathima Warsia
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For GroupM’s chief digital officer Rob Norman, as machines understand intelligence and information, people become imagination workers, and that is a whole new power
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