Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions
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The Brooke Bond Red Label '6 Pack Band' shattered stereotypes with this band, and now Mindshare India has brought them to Cannes Lions to perform live both in the seminar Hall and ahead of the Awards Ceremony on day one
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This year is going strong in achieving or even surpassing this record. India already has 13 Lions, and a Grand Prix, which essentially means the 2015 record is already broken
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More than 150 delegates from India have made their way to the southern tip of France in the hope to learn more on what is setting global marketing and advertising trends, and also to bring home some Lions
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Content marketing has been ‘the’ buzzword for the last five years in a market like India. It started off as clever content pieces utilising the vast online space to create interest and engagement around brands.
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The Indian Air Force ad, ALT Balaji’s show ‘The Test Case’ are making a strong case for women equality, but these messages are behind time, and merely reflecting the on-ground change
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Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter
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Wilfried Aulbur, Managing Partner of global strategy consultancy firm Roland Berger, explains that because the market is unforgiving and the customer is very well oriented, companies have to be on their toes
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Essentially all of Veeam's services are in alliance with some or the other tech firm
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Veeam is reiterating the message of giving non-stop business continuity to deliver user confidence, backup and replication included in this, digital transformation agility and analytics and visibility with actionable insights for data management through these new offers
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