Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
Words and phrases such as storytelling, innovation, creativity and data have now become the norm. They find their way in every conversation but do not standout or are the highlight
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The biggest wins have come in the Glass Lions category. Glass Lions is defined as Lions for change or Lions for good, implying work done that impacts a positive change in social mindsets.
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Morgan's advice ranged from not undermining Donald Trump or the dislike that some Americans feels towards Hillary Clinton to not betting on which way the UK Elections will go
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Lions Festivals has awarded the first set of winners at the Healthcare Lions that kick off the Cannes Lions International Advertising Festival of Creativity
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Often dubbed the Oscars of advertising, the Cannes Lions International Festival of Creativity, has grown year-on-year on all counts
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The India camp at Cannes Lions International Festival of Creativity is celebrating the Healthcare Agency of the Year that was crowned to India-based healthcare specialist Medulla Communications
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IPL’s fast-paced format is not only very popular and entertaining, it also means big bucks for all stakeholders. As its telecast rights come up for renewal, no wonder there is such a scramble
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Adapting fundamentals in a rapidly changing world is the most crucial ability of a marketer today. Chandrasekar listed out the pillars that comprise these fundamentals.
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For Omnicom Media Group India, the newer forms of digital — mobile, e-commerce, wearable tech — all have important roles to play in marketing in the year ahead.
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In conversation with BW Businessworld Ben Jones speaks about what ‘always-on’ means and the evolution he expects in marketing
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