Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The proverbial moment of truth is less than two months away for Arré, the new age media venture that marks the return of Ronnie Screwvala, and his partners B. Saikumar and Ajay Chacko, to the media and entertainment business.
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The development in India comes in the aftermath of a global review. As per a company statement, Unilever has retained its agencies in most of the key markets
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In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.
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Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.
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Michael Roth, chairman and CEO, Interpublic Group (IPG), says India plays an important role in the company’s growth journey and it continues to be a top investment market. IPG’s business in the Asia-Pacific increased over seven per cent organically, and was high-lighted by its continuing strong trend in both India and China.
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Publicis Groupe chairman & CEO Maurice Lévy points out that in the past two years the number of smartphones has gone up from less than 20 million to nearly 200 million, poised to double again in 2016. India, which is the second-largest market in usage for all the big platforms such as Facebook, is young and connected.
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Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.
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Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.
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Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on
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