It is only the second day at the 63rd Cannes Lion International Festival of Creativity, and by the end of it, Indian agencies have already got 16 Lions to their credit. Last year, India had won a total of 13 Lions, reiterating a good start to the Festival this year.
Mindshare's Glass Grand Prix LionThe biggest wins have come in the Glass Lions category. Glass Lions is defined as Lions for change or Lions for good, implying work done that impacts a positive change in social mindsets. In all six Lions were given away in the Glass Lions category. Of these Indian agencies won three.
Mindshare India was awarded the Grand Prix for its '6 Pack Band' campaign for Hindustan Unilever's Brooke Bond Red Label Tea.
Watch Video BBDO India, that had won the Glass Lions Grand Prix last year, walked away with a Glass Lion for its Dads #ShareTheLoad for P&G's Ariel Matic.
Watch VideoOgilvy India won a Glass Lion for its entry 'Beauty Tips by Reshma' acid attack awareness campaign for Make Love Not Scars.
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Metal Break UpThe Radio Lions category also spelled some good news with three Lions to Indian agencies. Law & Kenneth Saatchi & Saatchi bagged a Silver Lion for 'Man' and 'Woman' for Thomas Cook's Holiday Packages for Senior Citizens. The agency also won a Bronze Lion for its entry 'Never Too Old' for Thomas Cook.
Contract Advertising's entry titled 'Nokia' for Truecaller also won a Bronze Radio Lion.
In the Print & Publishing Lions category, despite a shortlist comprising 11 entries, India has won only one Lion. J. Walter Thompson won a Bronze for its campaign 'Night Kills Day - Fisherwoman', 'Night Kills Day - Mechanic' and 'Night Kills Day - Milkman' for Sleep Apnoea India.
The Promo and Activation Lions category too has one winner from India - Leo Burnett India's 'Bajaj V' for Bajaj Automobiles bagged a Bronze Lion in the category.
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While India had four shortlists in the Direct Lions category, none impressed jurors enough to win a Lion.
