Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer
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If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players
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As industry’s most lauded tech companies make strides in the artificial intelligence (AI) race, the biggest challenge will come from EI (emotional intelligence)
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The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers
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From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights
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With mobile at its core, Facebook builds new solutions and strengthens existing features to help advertisers, finds out Noor Fathima Warsia in conversation with Sheryl Sandberg
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Nearly six years ago business-to-business media company Ascential Plc, previously known as Top Right Group, appointed Duncan Painter as its CEO. Within four years in his tenure that marked a significant business turnaround, the company was floated on the London Stock Exchange in February 2016
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With 40 Lions, 2017 has been India’s best year at The Cannes Lions International Festival of Creativity. Within only the first four days, India bagged 21 Lions including a Grand Prix for Good, a Gold in the hotly contested Glass Lions and its very first Innovation Lion
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Some raised their voice against the Cannes Lions International Festival of Creativity — the advertising industry’s equivalent of the Oscars — saying it’s getting too expensive
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Publicis Groupe is making no bones of the fact that the move is due to the cost implications, and that it would like to channel all its funds to the new platform
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