Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
In a bid to bring disruptive tech and innovation in house, Nestlé India has opened up its channels to collaborate and work with startups to solve business and brand problems
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Gosling, Manning, McKinnon, Penn & Teller -- Adobe upped the level of entertainment in the second day of the Adobe Summit in a bid to create a great experience for its delegates
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The iconic form of storytelling is here to stay even as marketers adapt for a precision targeting and mobile-led future, where purpose driven marketing will be mainstay
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The handheld device has not only changed the way content is consumed but also what it means for audiences to be in control of their own story, says Hollywood A-lister Ryan Gosling at Adobe Summit 2017
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Adobe’s VP of Strategy, Alliances & Marketing, John Mellor and NBA’s EVP and CMO, Pam El reiterate the importance of invoking emotions in marketing
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Digital transforms everything it touches. It opens up opportunities, it creates jobs, it makes entrepreneurs, it contributes to economy, it allows transparency
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The hacking of Yahoo, ongoing conversation about Russian interference in the US Presidential Elections, cyber attacks and CIA getting hacked cited as example of data warfare
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As consumers evolve and become a demanding group, it is about the experience and not the products that the company is providing
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The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people
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The seismic shift for the company came when it moved its creative and document business to the cloud, creating Adobe Creative Cloud for Enterprise and Adobe Document Cloud for Enterprise
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