Product engineering company Experion Technologies is targeting a 30 per cent growth in the current fiscal. The company is leveraging its strong market presence in the US, which currently accounts for 67 per cent of its revenue and is expanding its footprint in Europe, the UK, ANZ, and newly entered markets such as Japan.
Speaking with BW Businessworld, Experion’s CEO and MD Binu Jacob detailed the company's geographic revenue distribution, underlining the importance of the US market while pointing to large growth opportunities in Europe and the UK. “In terms of percentages, the US contributes about 67 per cent of our revenue, while Europe and the UK, contribute the second highest and then comes ANZ. The remainder comes from the Middle East, Africa, and our new venture in Japan,” Jacob explained.
To support this growth, Experion is increasing its local workforce in key regions. In the past year and a half, the company has expanded its US team from just a few individuals to 25 employees, reflecting a broader strategy to enhance customer engagement and service. Similar efforts are underway in Japan and Europe. “Today, we have about 25 employees in the US. It’s the same in Japan, where we acquired a team of about 25 people, including five Japanese and the rest from India,” Jacob elaborated.
Experion is currently focused on several key sectors, including transportation, financial services, healthcare, and retail. The company has developed a world-class asset management system for the transportation sector, which is being deployed globally. Additionally, a recent acquisition in Australia has supported its financial services offerings, providing a platform for further international expansion.
“We've got a major area of focus coming in the transportation domain where we are collaborating with one of our customers to onboard and take a product globally along with our partner. There are two or three products that we have worked with our partners for customers for whom we have built IP to be taken globally,” revealed the Experion CEO.
The company’s ambitious plans also include a significant increase in its overall workforce. Experion anticipates adding 500 new employees this year, focusing on lateral hires and domain experts to support their growing client base.
“At a very high level, BFSI, transport logistics, retail, and healthcare, we see significant potential to grow. We see the addition of at least 500 more people in the current year, apart from the ones we’ve hired from the campuses already,” said Jacob.
In May 2023, the company took a bold step by entering new markets in Japan and the Nordic countries. Experion plans to double its overall headcount to 3,000 by 2025-26. To support this expansion, the company has allocated USD 6 million (Rs 50 crore) for investment.