Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
Omnicom Media Group, the media services division of Omnicom Group Inc has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India
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Oath will be an umbrella company of over 25 media and technology brands
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In the last few years, advertising has taken the lead in promoting the evolving role of women in the society. From showcasing a homemaker mother in distress over cleaning clothes; to insisting on husbands sharing the load, to showing a professional woman as the husband’s boss at work; we have come a long way
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Data-led changes that have enabled the likes of AI and IoT are a marketer’s biggest assets in today’s era
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With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers
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In conversation with BW Businessworld, Mahindra Comviva CEO Manoranjan ‘Mao’ Mohapatra, elucidates how the company is in step with the digital revolution in India
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Titan Raga campaign is being promoted on television and will be supported with digital amplification
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In Bajaj Almond Drops Hair Oil’s latest television commercial from the ‘Load Mat Lo’ campaign, actress Parineeti Chopra urges audience to take ‘no load’, literally. The ad highlights the weightlessness of Bajaj’s Almond Hair Oil, compared to other sticky coconut hair oils in the market that feel ‘like a big load’ on the head
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Timing is everything. Water heating solutions company Racold’s latest ad campaign titled #PowerOfHotShower is perfectly timed with winters this year
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The platform has 70 million monthly unique users and will add the live streaming feature to its advertising offerings by the brand
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