Omnicom Media Group, the media services division of Omnicom Group Inc has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India. Henderson, who moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific, replaces Jasmin Sohrabji, who has been appointed to a global leadership role with Omnicom Media Group.
Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, said, “Our success as a network is clearly determined by the strength of our people and leadership. In Torie, we have a great leader, whose experience in client, talent and market development will assure that we continue the momentum that Jasmin and her team have built in our fastest growing region.
“As we welcome Torie in her new role, we are thankful to Jas for her great work and we wish her all the very best as she takes the world stage,” Mr Chiang added.
During her 11-year tenure with Omnicom Media Group, Ms Henderson has held a number of leadership roles, including heading OMD International in Hong Kong and serving as the CEO of Omnicom Media Group Singapore. An advocate for service excellence, innovation and ground-breaking media partnerships, Henderson helped grow the breadth of Omnicom Media Group’s client roster while also expanding the depth of its existing relationships with leading regional and global marketers.
Defining her priorities in her new role, Ms Henderson said, “Over the past several years, Omnicom Media Group agencies in South East Asia and India have delivered strong and consistent growth, as well as many of the industry’s most award-winning campaigns – my priority will be on developing the tools and talent required to accelerate growth, drive innovation and inspire creativity.”
Henderson will be based in Singapore, reporting directly to Chiang.
BW Reporters
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
