Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
Digital’s dawn is finally here as, according to various industry forecasts, it is all set to overtake television in global share of ad spend in 2018. However, while digital has been growing, this year has also seen the conversation for digital move towards demands for more accountability and transparency in the medium from brand owners
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Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)
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Tata Tea has tied up with social activist Ranjana Kumari and Olympic medallist Dipa Karmakar as the brand ambassadors of the campaign for the issues of women safety and sports encouragement, respectively
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Tata Capital, through its latest product ‘Salaam Loans’ under the company’s ‘Do Right’ initiative, will extend loans to people who do not have access to organised credit
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With VR becoming mainstream, it may be time for marketers to leverage Spaces and social VR as a platform to connect with consumers
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Google and Facebook are top of the list in the media ad revenue rankings globally. The ‘Top Thirty Global Media Owners’ report by Zenith shows that together they account for 20 per cent of global advertising expenditure across all media in 2016, up from 11 per cent in 2012
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Ford campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality
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V.I.P Industries brand Aristocrat’s latest campaign ‘Unpack Your Dreams’ featuring top cricketers Rohit Sharma and R. Ashwin is out. With the duo as its ambassadors, the brand is looking to reposition itself as a stylish yet value-for-money luggage company
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In the era of smartphones and social media, getting consumers’ attention through advertisements can be tricky
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Gionee’s ad agency Mullen Lintas Delhi came up with the idea of ‘a land of selfies’ to highlight the new phone’s selfie flash that sets it apart from competing brands
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