Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
Tata Salt’s initiative Maulichi Savali seeks to connect with consumers by getting the devotees of the annual Pandharpur Yatra in Maharashtra to plant trees along the yatra route
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Dating platform OkCupid’s #LoveAtFirstPride campaign seeks to celebrate love beyond binary identities through a video that captures answers to questions on the app.
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Samsung’s #Indi-aReadyAction cam-paign seeks to break the stereotypes as-sociated with India by encouraging millen-nials to showcase their idea of India through unique videos
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Sportswear brand Adidas India’s campaign ‘Always Running’ seeks to inspire people by bringing to life real stories of runners and running communities in Mumbai
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McDonald’s latest social initiative seeks to sensitize the youth about the power of their vote through a film that shows people who didn’t cast their vote being denied the right to select their order
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Samsonite’s #EkDinKiChutti campaign urges citizens to exercise their right to vote through a thought-provoking short film that shows a man taking a day’s leave from work to visit his home town to vote
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Bajaj sought to make a connect with Kumbh pilgrims by introducing a service to ferry the elderly pilgrims called Platina Aaram Rath — these were Platina Comfortec 110 two-wheelers with especially fitted backrest
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Hotstar’s latest TVC for VIVO IPL 2019 shows an Indian family struggle to bring together its magenetically repulsed twins until Hotstar comes to their rescue with its social cricket watching experience
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DSP Mutual Fund’s ad campaign Dramayana seeks to showcase its tax-saving product through a video series that features a quirky father-son duo who can show people how to make their lives better
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Platinum Days of Love’s campaign #EqualsInLove celebrates equality in love through a collections of films that celebrate couples who meet each other half way
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