Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
Professor Andrew Stephen, Oxford University took to the Teradata Universe EMEA stage in London on the closing day to remind businesses of four key points their marketing strategies should consist of
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A digital twin is a virtual software replication of a physical asset. It has all the components of the asset and can help understand the dynamics of how the asset operates
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Artificial intelligence and autonomous decisioning were two other trends Ratzesberger highlighted that businesses should look out for
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Project Nanhi Kali’s latest marketing campaign is challenging people to play chess online with a powerless queen. It aims to create awareness about women’s power in the real world
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The dating site’s latest ad features Kavya Trehan as the Tinder girl who meets new people through the app without any fear of rejection or judgement holding her back
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Google also highlighted that of the 11,000 websites they reviewed for potentially violating the misrepresentative content policy, they blocked over 650 of those sites and terminated 90 publishers from their network
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Tanishq’s latest ad film #LoveRemains — a 7-minute video where real people talk about their experiences— on this Valentine’s Day celebrates all that love brings even after it ends
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For the launch of its new phone Pixel 2, Google brought together top influencers from the cricket fraternity such as Rahul Dravid ,Shreyas Iyer, Shardul Thakur and Mayank Dagar for its latest advertisement
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Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age
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QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services
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