Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
According to a report by MAGNA, the Asia-Pacific advertising market grew by 5.3 per cent this year to $148 billion. This makes APAC the second largest region, behind North America, with 30 per cent of global advertising revenues. The report predicts the region will record a similar growth of 5.4 per cent in 2017. What does the outlook look like for India in 2017?
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