Hindi news website, DainikBhaskar.com, has launched a live video reporting called Bhaskar Live for the platform. On the occasion of 'Bhaskar Utsav', to mark the 20th year of Dainik Bhaskar in Jaipur, the website inaugurated the feature with live streaming of Piyush Pandey, Amir Khan, Arnab Goswami's interactive sessions and the live coverage of Kailash Kher and Sunidhi Chouhan concert.
The platform has 70 million monthly unique users and will add the live streaming feature to its advertising offerings by the brand. Live streaming gives better brand exposure; it gives the brands the opportunity to reach millions of people, interact with them seamlessly and instantaneously. It is fun, engaging and holds a great platform to market your brand and generate leads.
Commenting on the launch, Kunaal Bhardwaj, Marketing Head, DB Digital, added, "We are constantly evolving our platform as per the market needs and trends. We came up with a lot of innovations in terms of offering new features to our advertising partners. Earlier, on various occasions like Auto Expo, there was pilot run for live reporting on the site, and now we are all set to steal the show with this new feature. We are sure the brands will use Bhaskar Live to their advantage for better brand visibility and garnering ROIs."
BW Reporters
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
