Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The advertising industry is known for its highly competitive, at times very egotistical people who barely exchange pleasantries, let alone work together
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The advertising landscape has witnessed rapid change in recent years as brands increasingly turn to digital formats
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Paltrow stressed on being authentic and genuine because that was one aspect where people respected the ones who were real
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Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction
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On the fifth day of the Festival, Sir Martin Sorrell, CEO, WPP reminded once again that in today's time, media or the medium had in fact become more important than the message
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Havas Chief Executive Officer Yannick Bolloré is bullish on the agency’s plans ahead in its markets such as India
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Hollywood Superstar Will Smith also reminded everyone that no matter how many times storytelling is stressed on, it is never enough
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On the fifth day of the Festival, the winners for Media, Cyber and Mobile Lions were crowned. In this, India has won a total of three Lions
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On day four, McCann Worldgroup and J Walter Thompson have added three Lions, including two Silvers and one Bronze, in the Design Lions category
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The consumer behaviour is changing with the use of Internet, but there isn’t any significant difference in the marketing spend pattern
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