Depending on the year of comparison, the Cannes Lions International Festival of Advertising is going well or great for India. In comparison to last year, the Festival so far is already 10 metals more than 2015.
On the fifth day of the Festival, the winners for Media, Cyber and Mobile Lions were crowned. In this, India has won a total of three Lions.
Two of the wins are in the Media Lions category, where 97 metals were given out globally.
Rediffusion Y&R's 'Dipper Condoms' campaign for Tata Motors has bagged a Silver Lion under the Public Health & Safety sub-category. The campaign looks to promote safe sex among truck drivers.
Watch VideoPHD India won a Bronze Lion for Hindustan Unilever's 'Lo Kar Lo Baat' campaign for Active Wheel Detergent, under the Use of Mobile sub-category. The campaign looked to facilitate talk time between married couples who could not otherwise afford it.
Watch Video
In the Cyber Lions category, where India had 10 shortlisted entries, BBDO India's Dads #ShareTheLoad won a Bronze Lion for P&G's Ariel Matic in the Social Purpose sub-category.
Watch VideoThe day also saw the release of the Mobile Lions category, where India has shortlisted entries but nothing converted into a win.
