Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
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The Vice President of the Institute of Chartered Accountants of India, Charanjot Singh Nanda, reflects on the growing role of CAs in India from being pillars of nation-building to “global partners” in this interview with BW Businessworld
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Trained as a chartered accountant, Saurav Banerjee’s path to becoming a venture capitalist and the managing director and founder of MyyTake is a case in point of how CAs are contributing to the success of their organisations & sectors
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WPP takes the top spot at the 71st Cannes Lions International Festival of Creativity, followed by Omnicom
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With 18 Lions, India’s performance was low-key. Leo Burnett stays on top followed by Ogilvy & McCann; WPP leads, followed by Publicis & IPG
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John Morris, CEO of Design Bridge and Partners, highlights the Southeast Asia and India’s vibrant energy and its role in the company's 7 per cent growth. He discusses leveraging local cultural insights with global trends, the transformative impact of artificial intelligence (AI) on creativity, and maintaining the human touch in brand design in this interview with BW Businessworld’s Noor Fathima Warsia
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Wearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
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In an exclusive interview with BW Businessworld, WPP’s Chief Creative Officer Rob Reilly discusses the importance of creativity as a growth driver & the big trends emerging at Cannes Lions
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Navigating growth and kinship, the Godrej Group’s split signals a positive trend for family businesses
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With creativity at its renewed core and technology as the engine, WPP has morphed into a simpler form that it believes positions its offer well for a new world order. India has taken a lead role in developing this growth narrative, contributing to the company’s overall transformation and creating solutions for global businesses & brands
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As India’s advertising industry continues to evolve, WPP is at the forefront of innovation and growth. In this interview with BW Businessworld’s Noor Fathima Warsia, WPP’s Country Manager for India, CVL Srinivas, shares insights into the company’s strategy, the importance of technology and creativity, fostering a collaborative culture and its commitment to social impact and sustainability
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