Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The India camp at Cannes Lions International Festival of Creativity is celebrating the Healthcare Agency of the Year that was crowned to India-based healthcare specialist Medulla Communications
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IPL’s fast-paced format is not only very popular and entertaining, it also means big bucks for all stakeholders. As its telecast rights come up for renewal, no wonder there is such a scramble
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Adapting fundamentals in a rapidly changing world is the most crucial ability of a marketer today. Chandrasekar listed out the pillars that comprise these fundamentals.
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For Omnicom Media Group India, the newer forms of digital — mobile, e-commerce, wearable tech — all have important roles to play in marketing in the year ahead.
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In conversation with BW Businessworld Ben Jones speaks about what ‘always-on’ means and the evolution he expects in marketing
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The proverbial moment of truth is less than two months away for Arré, the new age media venture that marks the return of Ronnie Screwvala, and his partners B. Saikumar and Ajay Chacko, to the media and entertainment business.
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The development in India comes in the aftermath of a global review. As per a company statement, Unilever has retained its agencies in most of the key markets
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In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.
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Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.
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Michael Roth, chairman and CEO, Interpublic Group (IPG), says India plays an important role in the company’s growth journey and it continues to be a top investment market. IPG’s business in the Asia-Pacific increased over seven per cent organically, and was high-lighted by its continuing strong trend in both India and China.
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