Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
Sheldon Monteiro, senior vice-president and chief technology officer, SapientNitro speaks on why the new breed of hybrid specialists matter
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Produced in association with Nielsen, and presented by TIMES NETWORK, the BW Businessworld Marketing Whitebook is now in its 12th year. The theme of the book this year is 'Game Changers of Marketing'
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As startupland undergoes its toughest test yet, companies can still ensure they do not lose out on opportunities to continue building their brands
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If you want to know how media companies are investing in talking to millennials, Arré is one brand you don’t want to skip
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Nike created a host of short videos with the likes of Padukone and Indian national field hockey player Rani Rampal where their accounts mirror sociological findings suggesting that female participation in sport helps to alter women’s image in numerous ways, including on aspects such as control, competency and strength
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Presented by Times Network, in association with Nielsen, the book was launched on Thursday at a ceremony attended by more than 350 delegates comprising senior decision makers of the marketing industry in India
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What are we passionate about — the business of marketing and advertising? Being a creative professional? Being a journalist? Representing India?
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Productive paranoia can drive growth, says Kirk Perry, president, Brand Solutions at Google. He tells BW’s Noor Fathima Warsia how to stay relevant
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Startupland is delivering on efficiency, effectiveness and sustainability — three top priorities on the Unilever agenda, Jeremy Basset, head of Unilever Foundry, explains in a chat with BW Businessworld
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For FCB’s global chief creative officer Susan Credle, ideas level the playing field in more ways than one, finds out BW Businessworld
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