Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
As India’s advertising industry continues to evolve, WPP is at the forefront of innovation and growth. In this interview with BW Businessworld’s Noor Fathima Warsia, WPP’s Country Manager for India, CVL Srinivas, shares insights into the company’s strategy, the importance of technology and creativity, fostering a collaborative culture and its commitment to social impact and sustainability
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In an era defined by rapid technological advances and shifting market dynamics, WPP, under the leadership of CEO Mark Read, has undergone significant transformation. Now, over five years into this journey, WPP emerges as a leaner, more integrated and technologically savvy entity. In this exclusive interview with BW Businessworld’s Group Editorial Director, Noor Fathima Warsia, Mark Read delves into the intricate process of reshaping WPP, the pivotal role of AI in creative industries and the strategic manoeuvres positioning WPP to thrive amidst global uncertainties
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L Catterton is deepening its commitment to India with the formation of a new India consumer-focused joint venture in partnership with global Indian leader Sanjiv Mehta. The Unilever veteran will serve as the Executive Chairman of India, effective April 4, 2024
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Consistently challenging herself to become a leader who is changing India and the world for the better, Nisaba Godrej earns a place once again on the BW Most Influential Women list
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After a three-decade stint with Unilever in various markets, senior business leader Sandeep Kohli is set to come back to India to take up the role of CEO and Aditya Birla Group’s much-talked about jewellery venture, Novel Jewels, as its CEO
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As the $10 billion merger deal with Sony (now Culver Max Entertainment) fails after nearly two years of deliberations, the big question in the face of looming competition and other challenges is, what next for Zee? The obvious answer for this India-born company seems to be from within India itself
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Transitioned, not out… Padma Shri awardee and global advertising and creativity leader Piyush Pandey will continue enjoying the game albeit in a new avatar
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Microsoft’s AI journey is a philosophical shift that puts the power back in the hands of the people, says Irina Ghose, Managing Director, Microsoft India
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As Amazon marks the decadal milestone of India ops, the ecommerce giant is refining its A-game to face newer challenges in this significant global growth market
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More than 25 per cent of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands
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