Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
For MakeMyTrip's Deep Kalra, the fact that some of the established companies are 'executing on scale’ is an indicator that the e-commerce sector will continue to be ‘hot’ in India
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For OLX CEO Amarjit Singh Batra, the e-commerce journey is a marathon where both focus and fitness are required to succeed. In an on-stage conversation with BW Businessworld’s Anurag Batra, he delves into aspects shaping up the e-commerce landscape in India
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Despite constant news of budget constraints and shakeup in e-commerce, industry experts, gathered at the debut Golden Cart Summit and Awards, reiterate that e-commerce continues to be a high-growth sector in India
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Says companies need to be nimble and humble, and to accept the fact that they can be wrong; encourages young e-commerce players to take advice from everyone
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Says despite the grey clouds and negative sentiments in the industry at present, there is significant headroom in India to grow
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Ad blockers are blocking everything ad for uninterrupted consumer experience, but advertisers can offer better, with personalisation
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Online gaming portal Junglee Rummy has gone the whole nine yards for its first television ad. It stars popular Bollywood celebrities Prakash Raj and Rana Daggubati in a funky retro look
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Suresh Narayanan, chairman and managing director, Nestlé India, the keynote speaker at the BW Businessworld Marketing Whitebook 2016-17 launch in Delhi, believes in leadership that leaves behind a growth legacy
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In its 12th edition, BW Businessworld Marketing Whitebook took a closer look at ‘The Game Changers of Marketing'
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Tata Salt has tied up with the Indian Olympics Association (IOA) as a sponsor of Indian Olympics contingent and is generating awareness about less sensational sports and winning support for players representing the nation at Rio this year
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