Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
Snapchat's big pitch also included user trends and case studies that demonstrated the platform's efficacy for advertisers
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With PM Modi as the brand’s leading face and product offers that many are struggling to make business sense of, Reliance Jio asserts that it is important for more reasons than just impact on industry
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Teradata has launched Customer Journey Analytic Solution, a set of capabilities for discerning the behavioural paths of each individual customer, determining the next best interaction and delivering a consistent, personalised brand experience through every channel and touch point
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Among the various conversations taking place at the Teradata Partners Conference, one of the most discussed subjects was convincing decision makers in a company to base decisions on data than instincts or precedents or convention
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Marrying technology, data and analytics with business goals figures prominently in discussions at the Teradata Partners conference
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'In India, there is still the tendency to pick up the phone and get information or information-based insight, versus what data scientists say'
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The company has released Teradata Everywhere, an industry first that brings the massively parallel processing analytic database to multiple public clouds, managed cloud, and on-premises environments
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Any smart city has to deal with billions or even trillions of interconnected devices, managing it as though it is an organism with intelligence at the centre and within each of its devices
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The brand Candyman, which recently entered the fruit-based jelly confectionery segment with two flavours: Jellicious Strawberry and Jellicious Orange, has now added ‘Jelimals’ to its product line
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Facebook’s announcement to access WhatsApp data for advertising has received a huge response, but not all positive
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