Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The emergence of data as a reliable tool for successful campaigns and the blending of marketing with technology offer a glimpse of where the industry is heading
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In an interview with BW Businessworld Markand Adhikari Vice-chairman & managing director, SAB Group, speaks about company's investments and future plans
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In its second innings, SAB Group is taking a big leap from being a broadcast-led business to a media conglomerate
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Marketing technology is growing from email marketing & lead generation to include omnichannel programmatic, machine learning, IoT, data-driven marketing and the likes that will change marketing as we know it
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Twitter seeking a partner is good news not only for the microblogging platform but for the technology-led media world as well, where consolidation can bring some method to the madness
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The definition of programmatic may still vary sector to sector and company to company but with mobile and video becoming large scale in their offer, programmatic’s future is in implementing omnichannel strategies
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The Advertising Week has begun full swing with many platforms using the forum to announce changes and additions to their product offering
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If single brand experience is one of the lessons for a new age marketing world, the second is reiterating the importance of reach
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It is that time of the year when Advertising Week kicks off in New York. With nearly seven to 10 parallel tracks including industry seminars, sessions, discussions, workshops and the likes, advertising professionals have taken over Times Square for a week running from one venue to another to make the most of the conversations
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The revolutions that are transforming the way Google is conducting business and gearing up for the future, are the same for agencies and advertisers as well
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