Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
In the last two years, Mindshare India has challenged every convention of the media agency business to become a platform that goes beyond media planning & buying, allowing India to be among Mindshare’s fastest growing markets
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In this interview with BW Businessworld, Nick Emery speaks on some of these factors and what’s next for him
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In conversation with BW Businessworld, he speaks about the agency’s biggest strengths and what motivates him
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Media’s mightiest battle it out as demonetisation spells threat to over Rs 1,000 crore of advertising spends
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Demonetisation, for all its pros, was a tough time for all, and a great opportunity nonetheless. But did marketers make the most of it?
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Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations
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It has not been a good month for Twitter even as the company posted decent Q3 results, the reason being too many trolls and few suitors
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Goswami’s destination next is still unclear but it is understood that he would be donning the entrepreneurial hat in his next avatar to launch a television network
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After three years as the FCB Global CEO, one of the biggest priorities on Carter Murray’s agenda is keeping the energy level high at the agency while dealing with fallouts of a constantly changing industry
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Chris Twogood, vice president, Product and Services Marketing, Teradata, tells BW Businessworld how industry professionals are using consumer insights and sentiments to their advantage and how co-existence and integration with other companies are becoming the keywords in the business of data and analytics
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