Indian agencies have ended day four adding four more Lions to total tally. With 20 Lions in, and eight more categories to go, there is a general sense of cheer among the India delegates.
On day four, McCann Worldgroup and J Walter Thompson have added three Lions, including two Silvers and one Bronze, in the Design Lions category.
'The Dancing Letters' campaign for Maharashtra Dyslexia Association has done well for McCann Worldgroup, bringing it a Silver Design Lion in the Publications & Editorial Design sub-category, and a Bronze Design Lion in the sub-category Books.
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J. Walter Thompson's Blood Banking campaign for Indian Red Cross Society won a Silver Design Lion.
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In the Creative Effectiveness category, India had two shortlists, of which BBDO India's heavily awarded 'Ariel - Share the Load' campaign for P&G's Ariel Matic has converted to a Bronze Lion. In all, only 13 awards were given out in this category globally.
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