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Nitish Kumar Quits As Chief Minister Of Bihar, PM Modi Tweets In Support

Bihar CM Nitish Kumar has decided to quit as the political drama in Bihar continues

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Tiger Explorer XCx’s New Edition Launched By Triumph India At Rs. 18.75 Lakh

Powered by a 1215cc inline three-cylinder engine, it churns out a maximum output of 135.1 Bhp@9300 rpm and a peak torque of 121 Nm@6400 rpm

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Job Creation Is Our Biggest Challenge Today: Sunil Kant Munjal

Industry veteran and Chairman of Hero Motocorp, India, Sunil Kant Munjal talks to Annurag Batra, Chairman & Editor-In-Chief, BW Businessworld. The interview is a part of a special series, BW Dialogue hosted by Annurag Batra and showcased on NewsX

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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi

The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers

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Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

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Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

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Coca-Cola’s T Krishnakumar Launches BW Businessworld Marketing Whitebook 2017-18

From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights

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We Cannot Hide Anything From Consumers: Danone India MD

The consumers nowadays take note of all that the brands do. Unlike earlier, brands are now held accountable and answerable by them thanks to social media.

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