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One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.
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As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting
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With the growing times in digitisation, it.has become compulsory to make users and organisations aware of digital security measures
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Lord Davies will take up the role from 1st September 2017
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Rohit Sharma obtained Rs 1.12 crore as share of gross revenue 2015-16 international tournaments played in and outside India, while Ajinkya Rahane received Rs 1.10 crore and R Ashwin received Rs 1.01 crore for the same
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Blockchain is most suited to businesses that operate in the realm involving the convergence of IoT, AI, ML, commerce and smart governance
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There has to be a larger agenda for digitisation and there should be a collaborative mechanism aligned with that agenda
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Parag Rao, Country Head-Payments Business and Marketing - HDFC Bank talks about scaling digital banking and deriving it to the customers at the BW CIO Imperatives
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