Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
In this interview with Noor Fathima Warsia, Girish Agarwaal details the expansion plans that Bhaskar Group has earmarked for itself including going all aggressive in Bihar – one of the largest print markets in India
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Jobs are not without their own equivalent of mid-life crisis. There will come a time when you ask, “will i still be as relevant a few years from now?”
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He explained that right choices can assist in taking advantage of new business models, and that CA's "deliberate journey of digital transformation" has had partnerships and collaborations at its core.
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What was supposed to have helped in media planning has become a tool to bring down ad rates, and eventually create several areas of concern
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A key part of going digital is also to tread beyond the technology and focus on the fundamentals that have defined good marketing
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Sir Martin Sorrell on why India will play a key role in pushing WPP’s global numbers
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For Frank Schneider, the co-founder of dmexco, a large part of the work ahead involves making the forum truly international in composition, and Asia is on its radar in a big way to achieve this. He speaks to Noor Fathima Warsia on the 2017 experience and what to expect next year. Edited excerpts:
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If there is anything that IPL or global leaders teach us, it is that technology companies have no choice but to compete in the content space to grow
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Sandberg draws a larger picture, which forms the rationale for some of the new controls and changes that Facebook is exerting
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From double digit growth in its tea brand to acquiring the No. 1 status in the instant coffee space, Sudhir Sitapati, Executive Director, Refreshments, explains how HUL’s ‘straddling the strata’ approach plays a role in growing its categories
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