Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
Coca-Cola is undergoing digital transformation and it has put experience atop the path to achieve it
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Can marketers make experience their business? Adobe adds capabilities to bridge the gaps
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It's the sum of the experiences that stays with consumers and builds brand affinity, says Adobe's President & CEO
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All technology trends ask for forward thinking approaches in designing experiences
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In the run up to the Adobe Summit, set to kick off in Las Vegas on March 27, it is evident that AI and privacy will dominate all conversations
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The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn
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Arguably artificial intelligence is still in its nascent stage in marketing but by 2020, it is expected to be a necessity for change, across companies
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OryxPrive’s coin aims to bring the best of both worlds by leveraging blockchain & information technology
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The kind of focus that we have put on data for instance, has led to the sharpening of all of our tools and products, says Prasanth Kumar, CEO, Mindshare South Asia
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Prasanth Kumar, CEO, Mindshare South Asia, asserts that every step the agency has taken is with the client in sight, and that the biggest differentiator in has always been talent
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