Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The CEO of Publicis Groupe in South Asia is the only woman leader with a holding company mandate in India
Read More
WPP CEO Mark Read sees India play an important role strategically, financially, creatively, technologically and also from a people perspective as the company re-engineers its play to be future fit, writes BW Businessworld’s Noor Fathima Warsia.
Read More
As marketers continuously push agencies to deliver more, in this interview with BW Businessworld, C.V.L. Srinivas, speaks of what is working for WPP India, and how the industry is changing.
Read More
After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission
Read More
Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major
Read More
The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia
Read More
He informed that for Microsoft, the thrust has been on a learning culture, implying a shift from ‘know-it-all’ to ‘learn-it-all’.
Read More
On the second day of the Adobe Summit 2019, the company’s annual affair in Las Vegas, not only power CEO Microsoft’s Satya Nadella stressed on it but also actor and entrepreneur Reese Witherspoon
Read More
Adobe Summit, the company’s annual event in Las Vegas kicked off on March 26
Read More
While cloud, enterprise and data have brought solutions but they also presented marketers with extremely challenging problems. Adobe’s efforts are geared towards being a partner in presenting some of these solutions
Read More
