Noor Fathima Warsia

Author

A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.

Latest Articles By Noor Fathima Warsia

“Conserve Now To Last Longer”

Companies & Markets Jun 06, 2020 5 min(s) read

As the media & entertainment sector finds itself excluded from the government’s stimulus packages, Emmay Entertainment & Motion Pictures’ Partner, Monisha Advani, points out that there is some “welcome” cognisance at state-level governments. She cautions on areas that must be considered for long-term growth. By Noor Fathima Warsia

The Media Dichotomy

Companies & Markets Jun 06, 2020 5 min(s) read

After being ignored in the government’s relief packages, many M&E players must brace for what will be an ‘existential crisis’ By Noor Fathima Warsia

How To Live With Covid Like Crises

Economy May 22, 2020 4 min(s) read

What businesses must do to co-exist with the kind of crises brought by Covid-19 By Noor Fathima Warsia

The Making Of A ‘3C’ Economy

Economy May 22, 2020 7 min(s) read

As the economy undergoes change in response to Covid-19, some concepts that cannot be ignored for the role they will play in future readiness, are changing irrevocably. The list includes not only the expanded implication of ‘contactless’ but also a redefined ‘collaborative’ & ‘care’ in the new world economy

The Time To Put Your Crisis Muscles To Work Is Now

More May 09, 2020 5 min(s) read

Have a bias towards optimism & pay attention to the big & small picture. This is central to Debarati Sen, Vice President & General Manager, 3M Abrasive Systems Division’s five-point advice towards traits that make resilient leaders

Standpoint: Reassess, Reskill, Recover

Companies & Markets Apr 28, 2020 5 min(s) read

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game

Salient Brands Will Recover Faster

Companies & Markets Apr 28, 2020 5 min(s) read

There needs to be an acceleration of e-commerce and a thrust for more innovation in product, packaging, distribution and promotion, says WPP India’s Country Manager, CVL Srinivas, advising marketers to revisit their brand value and differentiation in the post-Covid world