Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
As the media & entertainment sector finds itself excluded from the government’s stimulus packages, Emmay Entertainment & Motion Pictures’ Partner, Monisha Advani, points out that there is some “welcome” cognisance at state-level governments. She cautions on areas that must be considered for long-term growth. By Noor Fathima Warsia
Read MoreAfter being ignored in the government’s relief packages, many M&E players must brace for what will be an ‘existential crisis’ By Noor Fathima Warsia
Read MoreWhat businesses must do to co-exist with the kind of crises brought by Covid-19 By Noor Fathima Warsia
Read MoreAs the economy undergoes change in response to Covid-19, some concepts that cannot be ignored for the role they will play in future readiness, are changing irrevocably. The list includes not only the expanded implication of ‘contactless’ but also a redefined ‘collaborative’ & ‘care’ in the new world economy
Read MoreHave a bias towards optimism & pay attention to the big & small picture. This is central to Debarati Sen, Vice President & General Manager, 3M Abrasive Systems Division’s five-point advice towards traits that make resilient leaders
Read MoreIn the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game
Read MoreThere needs to be an acceleration of e-commerce and a thrust for more innovation in product, packaging, distribution and promotion, says WPP India’s Country Manager, CVL Srinivas, advising marketers to revisit their brand value and differentiation in the post-Covid world
Read MoreWith over 4.9 million subscribers on YouTube and over 1.8 million followers on Instagram, Prajakta Koli aka MostlySane is India’s biggest female digital content creator
Read MoreShe has not only led Welspun India to newer heights but also propagated sustainability and brought in industry transformation
Read MoreAs the creator of four different fashion brands, Anita Dongre, Chief Creative Officer, House of Anita Dongre has done a lot to make an impact on society
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