With Their Campaign ‘My Home, My Love,’ Urbana Proves That Home Is More Than A Place To Live

Worldwide, February is celebrated as the month of LOVE. People all around express this emotion of love in different languages. Some people speak words of affirmation, others plan cute day outs to spend quality time, for some it is the physical touch whilst a few express their love through the act of service and also some people love giving and receiving gifts to show their love. 

The most beautiful thing about this month is that people do not confine their love to just their partners instead they foster relationships with family and friends or use it as a reminder for self-love and self-care. 

Owing to this, many companies and brands also take their stand on the month of love and celebrate it through various digital campaigns or advertisements. This year, Urbana, which is also a residential project in South East Kolkata launched the campaign ‘My Home, My Love’. 

Through this campaign, they assisted people in sharing stories as to why their home is a special place, how it is their safe place, how living in Urbana makes them feel, etcetera. Residing at Urbana has been an amazing experience for residents, therefore, none of them thought even twice before sharing their story of love with their homes at Urbana. 

In the reels shared by Urbana on Instagram, a couple was talking about how living there has not only given them a home but also a sense of safety for the whole family. In another video, a boy was sharing about how playing cricket with the members of this gated community has helped him in not only sharpening his skills but also made him learn so many new tricks. 

A group of senior citizens also featured in one of the reels, there they talked about how ‘chaupal’ at Urbana has become the best hangout place for them. They shared how the chaupal has not only given them a place to meet their friends but also how they do fun activities, do yoga, eat food and have a sense of belongingness. 

Out of all, one reel did grab a lot of attention, wherein a marine engineer expressed how even being away from water bodies does not make him miss it because of the open space that Urbana provides and how spacious each area is. He further added that because of Urbana now blue is not a colour for him, it rather is an emotion. 

It is rightly said that home is not a place but it is rather a feeling. The ‘My Home, My Love’ campaign by Urbana did prove this right. Even the team Urbana ensures that they give all the love back to their residents, thus, when it comes to the infrastructure they have left no stone unturned. Urbana has already established itself as a well-known landmark in one of South East Kolkata's most well-connected neighbourhoods with its seven towers. In order to advance things further, the team is initiating the last phase, which will include three mega towers. 

Currently, there are about 1000 families living there and it is ensured that each of them enjoys residing there. With the goal of offering an extraordinary lifestyle that has the optimal mix of luxury, peace, and convenience of living, Urbana towers are a masterpiece of skyscrapers that stand tall amidst green landscapes and grace the sky. In their first seven towers, they had already delivered on their promise and embarked on the journey of making home a feeling than just a place.