The Synergy & Dual Vision Of Real Estate And Renewable Energy Under Pranav Sharma's Leadership At Felicity Adobe

Real estate and renewable energy are the two most dynamic and crucial sectors responsible for pushing India's development, especially in the past five years. Both sectors are also ripe with opportunities and market gaps. 

On one hand, the real estate sector plays a key role in addressing the growing demand for housing and paving the way for sustainable practices to merge. On the other hand, renewable energy—particularly solar energy—has gained massive attention and investment from the Indian government, representing a future of production, tackling climate change, and providing sustainable power solutions to the nation. 

The fact that these two industries are the cornerstones of India cannot be understated. 

Pranav Sharma, a Forbes 30 under 30 Entrepreneur, has ideated a venture that leverages opportunities in the real estate and solar energy sectors. He leads this vision through Felicity Adobe.

Felicity Adobe was founded and conceptualised by Pranav Sharma in 2018 when he identified a huge gap in the real estate market for quality and affordable housing facilities in Tier 2 and Tier 3 cities in India. These regions were on the cusp of rapid economic growth with the people on the lookout for affordable housing amidst the big players catering to a whole different segment. 

Pranav's intervention led to housing that is 1) affordable 2) future-ready 3) with sustainable practises incorporated while building. All of this takes place under the housing wing of Felicity Adobe, that is Swarna Griha. 

But the journey was not without its challenges. 

Ever since its inception Felicity Adobe has faced numerous ups and downs – from land acquisition to various regulatory compliances and labour management with limited infrastructure. 

Tier 2 and 3 cities thrive on trust and goodwill, thus it was a huge challenge for Pranav and his team to convince landowners, contractors, and potential buyers of the commitment and quality of Felicity Adobe. And now over the past 6 years, the firm has successfully developed over 2 million square feet for residential projects, thus delivering on its promise of bringing sustainable housing in otherwise uncharted regions. As this segment gained momentum, Pranav also started integrating eco-friendly materials, energy-effective designs, and smart home technologies into his projects. 

In parallel to the real estate segment, Pranav Sharma also launched Valente Energy – the solar arm of Felicity Adobe. 

This was ideated in 2018, as well – to address the mammoth demand for renewable energy infrastructure. 

This again came with challenges regarding educating farmers on whose land this setup was to be established. Thus, Pranav started guiding farmers about the benefits of leasing their land as opposed to selling it off in a one-time deal. Then came regulatory and infrastructure challenges which were dealt with by forging strong partnerships with government bodies, local communities, and other stakeholders. This approach has led Valente Energy to become a leading player in the solar energy space.

Now Valente has become a sustainable income model for farmers as they have leased their land for solar and wind power installation. Since 2018, it has installed over 5000 MW of solar and wind capacity across 20,000 acres of land. 

Notably, one of Felicity Adobe's largest projects is located in Belgaum which includes solar power systems and rainwater harvesting, thus making it one of the most sustainably developed in the region.  

Pranav Sharma is deeply passionate about sustainability, innovation, and effective problem-solving across sectors. His goal is to address present needs while anticipating and integrating future perspectives.

Pranav remarks, "Felicity Adobe remains a bootstrapped venture that has been built from scratch with a unique brand and business model. We welcome challenges in and out and handle them by focusing on solutions, exploring our options, and gathering inputs from everyone."

This approach and work ethic have propelled Felicity Adobe into a successful venture, generating an annual revenue in the seven figures with a solid profit margin of 12-15%.