Urban Company Delivers Unusual Surprise, Reminder To Take a Break This Diwali

Diwali is just around the corner, and the stress of preparing for the festival is starting to set in. It’s that time of the year when we’re juggling a million things, from cleaning and decorating our homes to buying new clothes and gifts. And let’s face it, the pressure can sometimes take away the festive joy.

Urban Company seems to have sensed our collective stress and decided to do something about it. In a stroke of genius, they’ve delivered a playful surprise to customers with their Swiggy Instamart orders: a tub titled ‘Dimaag Ka Dahi’.

‘Dimag Ka Dahi’ is a common Indian expression used to describe the feeling of being ‘out of my mind’ or stressed. And Urban Company has cleverly turned this phrase into a campaign that’s both relatable and humorous.

With Diwali comes a never-ending to-do list. It’s no wonder we often find ourselves saying, ‘Dimag ka dahi ho gaya hai!’ (My brain has turned into mush!).

Urban Company has captured this sentiment perfectly. It’s a lighthearted way to acknowledge the stress of Diwali preparations while also suggesting a solution: delegate tasks like home cleaning, painting, or salon services to the brand. 

As Diwali comes near, it’s a reminder that we don’t have to go through this stress alone. With services like Urban Company, we can lighten our load and truly enjoy the festivities.