Diamonds, for ages, have been very precious to humans. For some, it is a sign of wealth for others, it is an epitome of beauty, shine, charm and royalty that is a great confidence booster. Diamonds have a long history of being prized for their power and beauty. Even many leaders have donned them because they are regarded as the stone of champions.
The word ‘diamond’ has its roots in ancient Greece, as they called them ‘Adamas,’ which means ‘invincible.’ The stone has also held importance when it comes to engagement rings and the custom first appeared in ancient Rome. The tradition still continues and people today still give diamond rings to their significant others. Owing to the same, many brands have emerged and one that has created a stride is London-based Flawless Fine Jewellery within the very heart of Hatton Garden.
Flawless Fine Jewellery was established in the year 2011 and since then the brand has set a strong foothold in the realm with its one-of-a-kind designs and lab-grown diamonds. When it comes to rings, they have a massive range of designs to choose from.
Even for the wedding season, the experts have curated trending engagement ring designs. From solitaire to dainty to three stone, they have every style to select from. Additionally, the company offers a variety of jewellery items, including earrings, pendants, bracelets, necklaces, engagement rings, and more. Each of the diamonds used in creating these pieces has a dazzling and opulent appearance.
Diamonds represent love because of their enduring power and invincibility, and this is why they are often used in engagement rings. For instance, back during the Renaissance, some people began putting diamonds in their engagement rings as a way to represent their unshakable relationship and love.
Since the De Beers campaign in 1947, they have been the preferred stone for engagement rings since they are supposed to symbolise the power and beauty of love. Catering to this same demand, Flawless Fine Jewellery has created an extensive collection of engagement rings made with diamonds and lab-grown diamonds as well.
One of Flawless Fine Jewellery’s USPs is that it allows its customers to customize and personalise their jewellery which is integral when it comes to engagement rings. They enable their customers to design their own diamond rings using a variety of ethically sourced, authentic, certified diamonds.
This gives people the chance to add an exclusive personal touch. They also have on boarded Jewellery Specialists who have in-depth knowledge of the industry and give advice to customers who are unsure of what they are looking for.
The brand Flawless Fine Jewellery believes that every jewellery piece tells a story and it allows people to tell that story to everyone. Thus, with their customisation policy, they give everyone a chance to tell their story.
Since the very beginning, they have ensured to deliver the finest jewellery and make their customer's hearts happy. With their services, Flawless Fine Jewellery has received their customer's trust and this has helped them become one of the pioneers in the jewellery industry across London. In the near future, they aim on continuing this legacy.