TWTW Weekly Wrap Up: 27 Feb- 04 March

Last Week’s Latest

·Only one week after launching Bing on mobile devices, Microsoft has integrated its AI-powered Bing into the taskbar.

·Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth

·Masdar to invest $1.2b in British battery storage tech; The UAE’s state-owned renewables developer Masdar will invest 1 billion pounds in British battery storage technology.

·Elon Musk hires AI researchers with a proposal to establish a new research laboratory focused on creating a ChatGPT alternative.

·Sesamm, a French startup that helps financial firms and corporates adhere to their ESG goals by using natural language processing (NLP) to generate insights from digital content, has raised €35 million ($37 million) in a round of funding to expand internationally.

·Tanla Platforms, based in Hyderabad company, has developed wisely ATP, an end-to-end phishing protection platform that uses artificial intelligence (AI) to prevent spam messages from reaching a phone to eliminate the threat of phishing messages.

·SAP to double India investment in five years: CEO Christian Klein; SAP will develop end-to-end core products in India and CEO Christian Klein said he expects the country to become an innovation hub for the company.

·The tech industry's revenue in India will reach $245 billion at the end of the 2023 fiscal year, according to the Strategic Review report by the National Association of Software and Service Companies (NASSCOM), released on March 1.

·Billionaire philanthropist Bill Gates on Wednesday said India has "great" digital network and high levels of smartphone usage with "very good" connectivity and added this will be the cheapest 5G market.

United States Treasury Secretary Janet Yellen on Saturday said that technology companies like Apple and Google have expanded their phone production in India, and as the US

Focused story of the Week #1: Why foreign companies are investing heavily in India

If you've been following global business news, chances are you've heard about foreign companies investing heavily in India. With its booming economy, large population, and wealth of resources, India has become a major player in the global marketplace. The Indian economy is growing rapidly and is the fastest-growing major economy in the world over the last decade. It's no surprise that more foreign companies are eager to put their money into India—it currently ranks second only to the US on the list of countries for total FDI inflows.

To understand why, it helps to take a closer look at some of the main drivers in India's economy:

·With a population of over 1.3 billion people, India is one of the world's largest markets. This is expected to grow even further as more young people enter the workforce and mobility expands, opening up markets throughout the country.

·Indian consumers are spending more money on goods and services, giving foreign companies an opportunity to capitalize on this growth.

·India has an abundant supply of educated, skilled workers who can provide competitively priced labor costs which are attractive to foreign investors.

Investing in India provides foreign companies with access to these favourable business conditions—and when coupled with its low corporate tax rates, it's easy to see why so many foreign companies are keen to invest heavily in India.

In light of these facts, SAP CEO Christian Klein’s promise of doubling Investment in India over the next 5 years comes as no surprise. This news represents just one example of how many companies are taking advantage of this opportunity. With such a wide range of support available from both private and public entities, now is the perfect time for businesses to consider investing in India—and reap the rewards that come with it.

By investing heavily in India, foreign companies can start reaping the rewards of a booming economy that shows no sign of slowing down anytime soon.

Focused Story of the Week #2: Nokia changing its logo – A sign of how every company needs to adapt to the change in times

Change is inevitable, and the way companies market themselves needs to change in order to stay relevant. We’ve seen this with many big names recently, one of them being Nokia. After almost two decades, Nokia has completely changed its logo, and it’s a sign of how every company needs to embrace and adapt to the changing times.

We all know Nokia – they practically wrote the book on mobile phones. But times have changed, and Nokia has decided it's time to adopt a new look. After 24 years, they are switching up their logo in pursuit of rebranding their company identity and adapting to the change in times.

The first lesson any business can take from this is that being able to adapt to the times is key for success. We live in an era of rapid change, so keeping up with the times is essential for businesses that want to stay competitive. A fresh logo and updated branding strategy can often make all the difference.

So how can other companies follow in Nokia's footsteps? Here are some key steps companies should take: Monitor Market and Customer Trends, Invest in Technology & Product Iterations and Focus on Branding & Communication Strategies. 

Times change, markets change, and customer expectations change—so if your brand doesn't understand how to move quickly, it won't last in an ever-evolving digital world. Being agile means, you can get ahead of trends and anticipate customer needs before they arise. It's also about being able to quickly respond to customer feedback and market changes with timely solutions.

This change in Nokia’s logo is a reminder to all business leaders that they must be open to change and ready to adapt their strategies as per the macro-economic environment.