<div>It’s testing time for Twitter. Literally. The social network is in such hot water with its investors, it’s trying everything to ensure users become more active and engaged and that advertising brands get to them in that happy state. Unfortunately, it’s been tough going so far, so much so that CEO Dick Costolo finally made good his plan to step down and let someone else have a good go. For now, that someone is co-founder Jack Dorsey, but the search is on for a more permanent leader who will hopefully know how to steer the little blue bird into safe territory, from where it can settle down to faster growth both in terms of users and revenue.</div><div> </div><div>Among the changes Twitter’s been making to its site and primary apps is new product and place pages. No one can miss that Twitter’s active users constantly talk about things they’re buying and places they’re going to. The conversation is probably more fast and furious than on Facebook. But try finding something when you need it and it’ll be a frustrating experience. Twitter Search is not the most rewarding – even though Twitter results could appear in Google searches now – and the signal to noise ratio is heavily skewed in favour of noise.</div><div> </div><div>Twitter has made a move to make it easier to discover products and places by giving them their own pages. Facebook already has pages for business and brands for years now and so does LinkedIn, though the professionals’ network is not aimed at direct selling. Now Twitter too has expanded the options for brands to show up beyond their company’s Twitter handles. This is just a test for now and is described on Twitter’s blog. An example of a book that people might be interested in and look for on Twitter will show up with the cover image, a description, relevant tweets from accounts you follow, and even video. </div><div> </div><div>There will also be a Buy on Twitter button, an upgraded and more contextual version of the earlier Buy Button Twitter had started. And that’s not all. It will be possible to create and access Twitter collections of pages which will be generated from content shared by the influencers in your network and also by Twitter curators.</div><div> </div><div>“This is just the beginning,” says Amaryllis Fox, Twitter exec, on the company’s blog, “In the coming months we’ll be testing new experiences and hope to give you the most personalised and relevant information about the places and things you want to explore.” She doesn’t give any hints about how this will be achieved, but make sure you have your Twitter apps updated to see what’s next.</div>
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
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