Top Priority Is Profits

Limeroad has a truly exceptional team, led by Suchi Mukherjee, that refuses to take short-cuts and instead focuses on finding scalable, long-term solutions to difficult problems. Mukherjee has been deeply involved in architecting and building consumer products of significant scale at LimeRoad. Every time there is a choice between an ‘easy fix’ or finding a less obvious, long-term solution to a core challenge, she chooses the latter, even though that inevitably means stepping into the unknown. It takes guts to choose the path less traveled, but it is her belief that this path maximises the likelihood of substantial value creation. LimeRoad is the only platform in the fashion e-tailing industry that offers its users services beyond just discounts; it offers curated looks and stories that assist users in discovering delightful products at amazing prices.

LimeRoad as a business is not obsessed with the turnover game. It is, in fact, obsessed with profitability. Since its inception, the company has focused on two principles: superlative consumer experience and the path to profitability.

Last year at the Start up India – Stand up India conference, LimeRoad’s Mukherjee — the lady behind India’s first online social discovery platform — was the only woman e-commerce player to share the dais with Prime Minister Narendra Modi. At the event, she signed a memorandum of understanding with the government of Madhya Pradesh to give local handicrafts a national presence. Now she is focusing on the fundamentals of perfecting the existing business model.

For Mukherjee, her biggest achievement is starting her venture LimeRoad and scaling it to heights it has reached today. She finds it tremendously satisfying to see lakhs of women across the country express their style picks, to see the platform showcase nearly 4,000 new fashion styles everyday, and going from nothing to 30 million user visits a month, with the highest conversion rate in the country.

She also feels tremendously proud to see people at LimeRoad grow as leaders, take up bigger and bigger roles with greater ownership, and deliver pure magic.