The Binge Town has established itself as the go-to location for customised, exclusive celebrations in a world where creating unforgettable moments has become the norm. Launched in January 2022 in Bangalore's bustling Koramangala neighbourhood, its innovative idea gained rapid traction by providing private theatres, personalised services like cakes, photo ops, food and drink selections, and carefully chosen gifts, and a focus on client happiness for small gatherings.
The Binge Town's private celebration venues are perfect for groups of four to five people, while some theatres may accommodate up to 15 guests. These spaces are designed to accommodate small gatherings. Large screens and surround sound systems are featured in every area, creating an immersive atmosphere suitable for a variety of celebrations.
“We provide a variety of services that may be tailored to your needs, including cakes, photo chances, photo opportunities, and even a dramatic fog entry. After securing their reservation with a Rs 750 payment, customers can select the branch and theatre size that best suit their needs. On the day of the event, the remaining payment is made,” says Chetan Agrawal, co-founder, The Binge Town.
Though Bangalore, Hyderabad, and Delhi have seen great success with The Binge Town, the company is now aiming higher. In an attempt to expand its popular concept into other Indian markets, The Binge Town is preparing to become national by introducing a franchising model. In order to enable faster expansion, the brand will become more asset-light with the switch from the COFO (Company-Owned, Franchise-Operated) model to the FOFO (Franchise-Owned, Franchise-Operated) model.
With a primary focus on expanding into Tier 1 and Tier 2 cities, the Binge Town franchise concept includes Mumbai, the NCR region, Chennai, Pune, Ahmedabad, and other relevant locations. Though there are now too many company-owned branches in Hyderabad and Bangalore, there is still room for growth throughout the rest of India. The Binge Town will be able to capitalise on the rising demand in these important areas thanks to this calculated decision.
Franchisees that work with The Binge Town will gain from the company's experience opening high-end locations with little capital outlay as well as all-encompassing assistance with recruiting, onboarding, marketing, and customer care. Chetan says, “We'll take care of everything, from staff training to brand marketing. Franchise owners will have more time to concentrate on providing the high-quality, customised experiences that The Binge Town is renowned for.”
The expected investment for franchisees is ₹30-35 lakhs for a two-theatre location and ₹50-55 lakhs for a four-theatre chain. With a projected return on investment (ROI) of 50-60% each year, franchisees can anticipate breaking even after 20-24 months. Part of what makes The Binge Town an appealing franchise opportunity in the quickly expanding entertainment and celebration sector is its low-risk, high-reward business strategy.
Maintaining the excellent standards of personalised service that made The Binge Town famous will be essential as it grows. The business has implemented stringent Standard Operating Procedures (SOPs) and will carry out central-level quality audits to guarantee uniformity. “Our company's main values are quality and customer experience. We're dedicated to making sure that every event provides the same unique and remarkable experience that The Binge Town is known for, regardless of the venue,” explains Chetan.
In only two years, The Binge Town's unique franchise concept is expected to expand from 13 locations to over 100, revolutionising the way people celebrate in India. The Binge Town is a distinctive and lucrative opportunity for investors wishing to participate in a rapidly expanding market by fusing an inventive concept with robust franchise support.
“The Binge Town is committed to its objective of giving its clients unique, remarkable experiences that leave them with enduring memories, even as the business grows. Aspiring franchise owners have the opportunity to become a part of a company that is leading a quickly expanding industry and providing customers with an innovative, appealing idea that has shown to be appealing,” Chetan signs off.
For franchise related queries one can contact: 7008680032 or for booking related queries: www.thebingetown.com
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