Even with its prestige, profitability, and talent pool, the banking sector has been the slowest to innovate, failing to keep up with the rapidly shifting demands of its customers. Globally, banking lobbies have successfully maintained their licensing moat, effectively keeping non-financial entities at bay and preserving their traditional dominance. However, this fortress-like hold may not endure in the coming years. The banking landscape is poised for significant transformation, driven by technological advancements and shifting consumer expectations.
Newer methods of banking are set to emerge, whether the industry welcomes these changes or is reluctantly forced to adapt. This sluggishness contrasts sharply with the rapid advancements seen in other sectors driven by emerging technologies. The fundamental truth remains: banks exist to serve consumers, and the evolution of banking will inevitably reflect the demands and innovations that best meet their needs.
As we look toward the future, it is crucial to consider how the commercialisation of technologies—such as artificial intelligence, blockchain, and the Internet of Things—can disrupt and enhance the banking experience. The potential for transformation is immense, promising greater efficiency, personalisation, hyperglocalisation and accessibility. However, this disruption must be framed within the context of evolving regulatory frameworks. Only agile and strong regulatory contours will be able to ensure that while banks adapt to new technologies, they continue to uphold financial resilience and maintain consumer trust.
The Bank of 2040 holds the promise of becoming far more useful and trustworthy, but this transformation hinges on its ability to harness and expand its social capital. As financial institutions evolve, they will need to build deeper, more meaningful relationships with their customers, fostering trust through transparency, ethical practices, and community engagement. By going beyond mere transactional relationships and embedding themselves within the fabric of society, banks can enhance their relevance and credibility. This shift towards leveraging social capital will not only drive innovation but also ensure that banks remain aligned with the values and expectations of their customers
Imagine a world where banking is seamlessly integrated into our daily lives, constantly adapting to our evolving needs and preferences almost in real-time. This future bank will be driven by unprecedented advancements in artificial intelligence, quantum computing, and other emerging technologies, capable of processing and analysing quintillions of data points in a second.
In countries like India, which have already built robust digital public infrastructure, we see the early signs of this transformation. The revolution in the payments sector, and the subsequent early stages of disruption in credit, offer a glimpse into what’s possible. Algorithmic credit assessments, though still navigating regulatory landscapes, are evolving rapidly.
Innovations don’t wait for regulations; they emerge from breakthroughs and urgent needs. This relentless problem-solving drive will enable banks to offer dynamic pricing, continuously adjusting to customer behaviour, supply and demand, margin requirements, and competitive pressures. Hyper-personalisation will become the norm as our digital footprints expand and banks, in partnership with tech companies, leverage AI and machine learning to derive actionable insights.
Artificial intelligence will play a critical role in risk management. Predictive analytics will enable banks to foresee and mitigate risks with unprecedented accuracy. AI will continuously monitor global economic indicators, geopolitical developments, and even climate change impacts, providing banks with real-time insights to safeguard their operations and customers’ assets.
Banking will no longer be a separate activity but will be seamlessly integrated into daily life. Wearable devices and smart home assistants will enable effortless transactions and financial management. Imagine your refrigerator automatically managing your grocery budget, or your smart assistant negotiating and paying your bills. Financial health checks and updates will be as easy as a conversation with your virtual assistant. Collaborations with all sectors, especially the non-finance ones, is what would drive banking. Open banking will enable seamless data sharing between institutions, fostering innovation and providing customers with a comprehensive financial experience. Embedded finance will be vital to the future of banking, seamlessly integrating financial services into everyday experiences and driving a more interconnected ecosystem.
With the increasing digitalisation of banking, cybersecurity will be paramount. Quantum computing will pose both a threat and a solution, with banks investing heavily in quantum-resistant cryptography to protect their systems. Privacy will be a major focus, with banks adopting advanced encryption and zero-knowledge proofs to ensure customer data remains secure and confidential.
The nature of data itself is transforming. At the beginning of this century, datasets were predominantly structured. Now, with the explosion of digital interactions, we generate a myriad of datasets reflecting our behaviours and preferences. Both structured and unstructured data are invaluable for mapping trends and patterns, helping banks better understand and anticipate customer needs. The Internet of Things (IoT) adds another layer to this data maze, constantly monitoring our actions, though the identity of the observer—the “big brother”—remains obscure.
Blockchain and DeFi technologies will have matured, creating a decentralised banking ecosystem. Traditional banks will have to adapt, offering services that interact with decentralised networks while ensuring security and compliance. Smart contracts will handle loans, insurance, and other financial agreements autonomously, reducing the need for intermediaries and significantly lowering transaction costs.
Virtual and augmented reality will revolutionise customer interactions. Virtual branches will provide immersive experiences where customers can meet with advisors, attend financial workshops, and explore products in a virtual environment. This blend of technology and personal touch will redefine customer service. Adding to this technological development is the advent of Brain-Computer Interfaces (BCI). Sensors capable of sending signals without verbal communication will revolutionise interactions, as well as create privacy and consumer confidentiality milestones for banks to solve, leveraging the fact that 93% of human communication is non-verbal.
Despite these futuristic advancements, the core function of banking—taking public deposits and lending them to earn revenue—has remained unchanged for centuries. Traditionally, banking has been the domain of a privileged few license holders. However, in this digital consumption era, led by platforms whose expertise lies in technology and consumer understanding, traditional banks face an existential challenge. Their current regulatory moat could become their downfall as technology redefines the landscape.
In this new era, markets will likely become the central point for intermediation, with banks being just one of many entities interacting in a marketplace. The Banking-as-a-Service (BaaS) model, making steady and silent inroads, will force banks to operate as part of a larger ecosystem, interacting with a variety of non-bank players who enable transactions. Future banking will be hyper-personalised and hyper-glocal, combining global sourcing of banking services with hyper-local delivery. Banks will need to transition from isolated service providers to hyper-personalised embedded banking entities.
As the world moves towards Net Zero objectives and banks become catalysts for their customers’ ESG deliverables, they will leverage their vast datasets to assume quasi-regulatory roles. This new responsibility could foster a sense of accountability that banks currently lack. As custodians of data, banks will be in a unique position to objectively assess and define what constitutes ESG, acting as the first line of regulation on behalf of financial regulators and governments.
In this transformative journey, the bank of 2040 will not only redefine financial services but also play a crucial role in shaping a sustainable and equitable future. This evolution will demand a delicate balance between innovation and responsibility, ensuring that the benefits of advanced banking reach all corners of society. Can we bank on the banks of the future to shape a better human society, or will they merely echo the past? The answer lies in whether they embrace innovation with a commitment to societal well-being, and how they are measured.