For CREO, a Bangalore based consumer technology company, a smartphone is all about the software. Launching a phone they call the Mark I in New Delhi on Wednesday, the company showcased its own stock Android-based operating system, FUEL OS which will see a "Refuel" each month as user requested features and other updates are added. The Mark 1 costs Rs 19,999 and will be available on the company's official website (www.creosense.com) and on Flipkart.
CREO believes that getting new features each month will make users feel like they're getting a new device every month. To begin with, the Mark 1 comes with interesting features baked into the operating system including 'Retriever,' an app that helps find the phone, 'Echo,' a voice based answering machine system independent of carriers and devices, 'Sense,' a universal phone search (not unlike that on the iPhone) that finds what you're looking for when you double tap on the home button.
Sai Srinivas, CEO & Co-Founder, CREO said, "We've been working long and hard to put out a product that redefines the way we look at hardware. In our fearless endeavour to make a smartphone that is more than just the sum of its great specs, we've built FUEL - an Operating System that'll give a new phone experience every month, with features that deliver on both, performance and functionality." He further adds, "What makes these features better every month, is the first-of-its-kind, community inclusive update system that stems from feedback and suggestions from users. With their invaluable input, we will be able to deliver on our promise of making Android better."
The Mark 1 has a metal body, protected by Gorilla Glass 3 on both sides and 2.5D curves, comes in Gun Metal Black with a 5.5" screen and a Quad HD display yielding a 534 PPI density. The phone also comes with a 21MP Sony IMX 230 Exmor rear camera and 8MP front camera and is powered by a 1.95 GHz True Octa Core Helio X10 Processor with 3GB RAM and a 3100mAh fast-charging Li-Po battery. With 32GB of storage, expandable up to 128GB, Mark 1 has also Dual SIM Slots and 4G connectivity.
CREO promises to deliver superior customer experience to its users, where users can just type 'CREO Support' in Sense and automatically Chat/Call with a CREO Support executive for any help with the Phone or its new features. Sense also shows the service centres closest to the user's location at that moment. The company is starting with 106 service centres in 96 cities with phone pick up and drop service available in 15 top cities. This is set to increase to 300 service centers in 150 cities in the coming months, the company says.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
