<div><em>Camera is the focal point of G4 quite literally, says <strong>Puneet Mehrotra</strong></em></div><div><br>Call it it’s beauty or it’s bane, the fact is technology is un-predictive in nature. Who would have thought a startup called Uber would have $50 billion valuation in less than four years. Having been in the business of writing on technology and predicting trends for last 13 years I can for sure say one thing, you never know what’s coming as far as technology is concerned. The speed of innovation is just so phenomenal. Anyone one or any brand which says it knows it all is simply being pompous. It is simply fascinating to see new innovations.</div><div> </div><div><strong>LG G4 Sets New Highs</strong></div><div>Yesterday LG launched its latest mobile phone G4. If you thought you have the latest phone which has it all, or that nothing can be beyond the Galaxy or iPhone, maybe you need to check this one out. I don’t say it’s the best, but it definitely is the latest and has quite a few things that sets new standards especially in the photography department. </div><div> </div><div> </div><div><strong>What’s Hot and What’s Not</strong></div><div> </div><div>Two things that set LG G4 apart are Design and Camera</div><div>Packed with a luxurious design LG G4 with a premium leather backside with the curve to match, LG G4 looks deliciously sexy. The screen size is 5.5 inches. Some of the other hot points are </div><div> </div><div><table align="right" border="1" cellpadding="1" cellspacing="1" style="width: 200px;"><tbody><tr><td><img alt="" src="http://bw-image.s3.amazonaws.com/puneet.jpg" style="width: 200px; height: 300px; margin: 1px; float: right;"></td></tr><tr><td><strong>Puneet Mehrotra</strong></td></tr></tbody></table>Self obsession has a new high at 8 megapixels. Selfies now at 8 megapixels, combined with gesture support sets new highs for selfie lovers </div><div>3000 mAH removable battery. This is decent especially for those who live their life through their cell phones. </div><div> </div><div>Camera is the focal point of G4 quite literally. The camera features are unique and the noteworthy is a retooled camera software which means an incredibly fast camera start up time of just six-tenths of a second.</div><div> </div><div>Rear 16MP with F1.8 Aperture</div><div>Shutter speed controls (the photography lovers will understand it’s importance)</div><div>Color sensors in addition to normal IR sensors</div><div> </div><div> </div><div><strong>What’s Not Hot</strong></div><div>The price is Rs.51,000. To do justice to the phone, worth writing is it is more of an association with the brand problem than the phone. </div><div> </div><div> </div><div><strong>The Last Word</strong></div><div>The camera sets new benchmarks. The quality of pictures is a pure delight to watch. This phone could be a good one for those who are stuck in the Apple garden and want a more friendly and compatible Android environment yet want the quality of pictures they click to be delicious and juicier than the apple! </div><div> </div><div> </div><div><strong>Puneet Mehrotra is a columnist on business and technology puneet@tbe.in</strong></div><div> </div>