India has seen a surge in new demat accounts after the pandemic, with the Indian stock market now having over ten crore demat accounts. Highlighting the underlying factors, Ajay Lakhotia, Founder and CEO of StockGro says, “The pandemic triggered a paradigm shift in the investing mindset as individuals sought higher yields amid low interest rates. Digital transformation and accessibility expanded the potential investor base. The work-from-home trend provided time and flexibility for exploring financial growth avenues.”
According to Lakhotia, rising investor education and retail investor enthusiasm were fuelled by online communities and attractive market performance. The pandemic reinforced the importance of financial independence, motivating people to open demat accounts and participate in the stock market. This multifaceted phenomenon led to a surge in new demat accounts, driving remarkable growth in the Indian stock market.
A Go-to Platform
With the growing demand for stock trading in the public market, startups such as StockGro have emerged as a go-to place, right from research to investing these platforms provide a whole ecosystem in the trading space.
Sharing the platform’s USP, Lakhotia says, “StockGro is a unique one-stop shop for all your investment needs. It combines interactive learning, social networking, and trading in a single platform. With its cutting-edge technology and risk-free competitions.”
StockGro is disrupting traditional financial education methods and making stock market education accessible to all. The supportive learning community on StockGro facilitates knowledge exchange and collective growth.
Financial Literacy
The below-par financial literacy rate in India can result in more harm than good to beginners. The consequence of inadequate financial literacy in India is severe. Lack of awareness continues to harm individual and national interests in several ways.
“Beginners with limited financial knowledge may opt for high-risk investments and make emotional decisions during market turbulence, leading to potential losses and falling for scams. StockGro's mission is to bridge the financial literacy gap and
empower individuals with knowledge for responsible and successful investing in India,” asserts Lakhotia.
One of the key factors to StockGro’s such a huge community is its collaboration with over 500 educational institutes across the country. "It enhances our platform's credibility and enables practical stock market learning. Partnering with educational institutes helps us reach new markets, acquire talent, and foster growth and success,” Lakhotia elaborates.
On the platform, with the use of virtual cash, customers can learn and implement trading strategies, that too without inviting any risks with it. Hence, it’s more than a trading platform. Lakhotia asserts, “Testimonials show StockGro's success stories, providing secondary income for users' families. Virtual cash enables financial literacy even in marginalised communities, stimulating economic growth in remote regions.”