The crowded Android smartphone market has yet another entrant. The Taiwan-based Kult is hoping to start a cult by upping the ante and pushing the envelope on the formula started by Motorola, Xiaomi, Micromax and a host of others: increase the specifications, decrease the price.
Kult has launched “10 by Kult” a 5-inch Android smartphone with two immediately stop-in-your-tracks selling points. One, it has 3GB RAM on board, and two, it only costs Rs 7,999.
Kult 10 is a really slim and light device. That aspect is very noticeable despite every other Android phone aspiring to thin down. As you pick it up, the first thing you notice is the textured back, almost sandpapery, but not quite. That back is soft and grippy but disconcertingly also gives the feeling that there’s a fine layer of dust you need to wipe away. The back panel doesn’t look removeable, but is. The unusual Kult logo looks rather nice etched onto the back and inside, on the 2,350mAh battery with fast charging. It’s a dual SIM phone and it is 4G and LTE compatible but the SIMs are one micro and one nano. There’s also a memory card slot to expand the 16GB on board.
The 1280x720 pixels IPS display is quite nice, bright and adequate with colours. Tilting the device at angles will wash out the display a little but it’s very workable. The glass is not our usual Gorilla but Asahi Dragontrail.
For performance and power you have a 64-bit 1.3GHz Quad Core Mali processor. It works on Android Lollipop with the promise of an upgrade to Marshmallow.
The cameras on the Kult 10 are 13MP and 5MP. They are what you would expect for the price, not special but workable in good light. They do light-fill an image indoors but at the cost of some noise.
The Kult 10 does come with a bunch of specifications that could be considered a lot for the budget price-tag, but the mobile space is teeming with budget phones and it is no longer easy to come in as an unknown brand and grab a significant market share when old-timers are themselves struggling.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
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