<div><em>GrownOut’s software combs through candidates to compile a list of those best suited to a particular organisation, reports <strong>Simar Singh</strong></em><br><br>Human Resource professionals are always on the lookout for novel ways to simplify and expedite hiring processes, while ensuring that they rope in the right person for the job. GrownOut is an integrated solution providing software as a service company which seeks to assist companies through an analysis of behaviour, using various parameters based on pre-existing commonalities to provide clients right pool of potential employees that best suit their profile.</div><div> </div><div>“Job boards and career sites only cater to active candidates, a segment which forms a mere 15% of the total working professionals. Moreover, this 15% may not be the right talent for a particular job profile”, says Sumit Gupta who co-founded the Gurgaon based start-up in January last year and serves as its CEO.</div><div> </div><div>To tackle this problem and provide hiring solutions to HR managers, the cloud based tech-company, operating on a B2B model, focuses on the recognition of a relevant talent pool, and facilitating trustworthy warm introductions and communication through a system of social referrals.</div><div>“All the information needed for sourcing is today available but it is important to know, who will be suitable to your organisation and also how to contact them to make sure the talent is motivated to join your organisation,” says Gupta.</div><div> </div><div>GrownOut’s software combs through candidates to compile a list of those best suited to a particular organisation. This process is based on selecting people from the same college that existing employees are form, those who have worked with existing employees in their previous workplaces or those who have attended events like conferences and seminars with them. These parameters, according to Gupta, are what help create an exhaustive talent pool, from which the best match can be hired.</div><div> </div><div>Integral to GrownOut’s hiring solution are warm introductions through social referrals. “Cold calls in the form of calls or mails from consultants and HR personnel have all lead to spamming and a general lack of faith in communication. The best way to contact a prospective employee is if a friend asks him to join the company”, says Gupta.</div><div> </div><div>GrownOut uses cloud technology to gather and analyse data related to the behaviour of both the job seeker and the recruiter and ultimately simplifies the hiring procedure. According to Gupta, this helps in establishing job switching behaviour to recognise which candidate is ready to switch, ensuring that the candidate is equipped with the right skills and will culturally fit into an organization, helping HR departments to map out a clear and distinct job profiles.</div><div> </div><div>The company received funding from Outbox Ventures and Matrix Partners in a Series A round of funding last October, currently has 20 employees and estimates that the numbers will swell to 50 by the end of this year.</div><div> </div><div>Currently around 125 companies are signed up for its freemium service. This includes the likes of Ola, Quikr, Appiterate, Stayzilla and Winshuttle. And, According to Gupta, clients are quickly moving on to the premium version.</div><div> </div><div>“In last one year the company’s only focus was to create the right product to fit the market and we have managed to do that- creating a next-gen referral hiring solution, a concept that is globally unique. All our funds have been dedicated towards this end and we are now concentrating on client acquisition”, says the company which is currently aggressively pursuing clients in the Delhi-NCR market and soon plans to expand to other metros.</div><div> </div><div> </div>
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