Ferrari Opens First Showroom In Delhi

The new Ferrari showroom opened in Delhi on Monday (30 November) following the recent appointment of Ferrari dealer, Select Cars Pvt Ltd.

Present at the exclusive opening of the showroom, Enrico Galliera, Senior VP, Commercial and Marketing, Ferrari SpA said, "We have many loyal owners of Ferrari fans in Delhi and this new showroom will help them even closer to the iconic brand. With great experience in the luxury car segment, Select Cars is our preferred choice for this partnership in the capital region and we are confident that as our partners they will create more value for our ever increasing customer base."

"We did some big mistakes in India and do not want to repeat those," he added.

The new showroom becomes Ferrari’s only official dealership in New Delhi and signals the Italian sport car brand’s ambition to expand its sales and service operations in India.

"We sell 7000 cars in a year in our 62 markets. Ferrari is known for its luxury, technology and sports and the Indian Grand Prix was very exciting for us," Enrico said.

Yadur Kapur, director, Select Cars, said: “We are delighted with the opening of the new Ferrari showroom. As befits this Italian luxury sports car brand, we will strive to constantly exceed our customers’ expectations in every way. The showroom will offer the new car sales and the highest quality of after sales service with an unprecedented buying experience.”

The showroom can accommodate up to three cars and will offer a hallmark service with a personalization area to support the client to uniquely configure their new Ferrari.

The company did not disclose any numbers as their target for the coming years. The booking is good and we are going to grow bigger and bigger and there are no such issue with the roads in and Ferrari can be easily driven on it, informed Kapur.