For the 50 million businesses that have a Facebook Page, the platform has launched a set of new tools that will allow them to respond to customers and manage communications better.
Page owners can now indicate the average length of time it takes them to respond to messages. Options include “within minutes,” “within an hour,” “within hours” and “within a day.” In addition, there’s an “Away” setting that allows page admins to indicate that they are unavailable to give an immediate response. When the “Away” setting is activated, Page owners can choose to set away messages and/or instant replies, similar to e-mail and autoresponders.
The Page admin’s inbox has been redesigned to give more context about an individual they are communicating with. In addition to publicly available profile information, admins can add their own private notes about people and keep their own files on individuals. Also, tags can be added to conversations as a way to keep track of similar topics.
Sheryl Sandberg, COO of Facebook, said, “Facebook Pages are the mobile solution for millions of businesses around the world because they make it easy for business owners to reach new customers and communicate with current ones where they are.”
Michael Sharon, product manager, Facebook said, “Now it’s easier than ever for Pages to address both the public comments and private messages that people send them, in order to build and maintain strong relationships and grow their business.”
Pinning The PricePinterest’s buyable pins just got even more compelling for retailers. The social network and digital service rolled out a new feature that updates pinners when an item they have saved drops in price. According to Pinterest, users will get a heads-up on price drops in the form of an in-app notification and an email. The new feature will only work on pins that have already had a “buy” button added to them by the original uploader. The buy button was another new feature that the visual social network rolled out earlier this year.
Most VisitedFacebook is not only the largest social network, it is also the most frequently used. GlobalWebIndex found that 54 per cent of Facebook users log in more than once per day, far outdistancing second-place Instagram at 31 per cent. Smaller networks like Tumblr and Pinterest have only 10-20 per cent users logging in once a day.
Social TrendsAccording to eMarketer, 38 per cent of marketers strongly agree that analysing social media engagement data can help improve their bottom line. About half “somewhat agree,” and 15 per cent don’t think analysing social media matters at all to the bottom line.
LEADER
Anand Mahindra @anandmahindra CMD,
Mahindra Group“So even if we believe the decision on diesel vehicles is not optimal, we’ll honour it and develop vehicles that comply with their stipulations”
Uday Kotak @udaykotak Ex. VC & MD,
Kotak Mahindra Bank“Looks like Fed has done perfect landing. Managed expectations and increased rates! Learning for policy makers. But don’t declare victory early”
(This story was published in BW | Businessworld Issue Dated 11-01-2016)
