Eicher Polaris Launches Personal Utility Vehicle

<p>Eicher Polaris, a 50:50 joint venture between Eicher Motors and Polaris Industries, announced the launch of Multix – India’s First Personal Utility Vehicle on Thursday, thereby creating a new category in the automotive segment. Multix is specially designed for Independent Businessmen, having an estimated population of 5.8 crores in India. Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available in two variants and four colors, starting at a price of Rs 232,850 (ex-showroom Jaipur).<br><br>Multix offers the unique power of extreme adaptability to the consumer. Multix has a generous cabin space that can comfortably seat a family of five along with luggage, Multix can be adapted to create large storage space of 1918 liters. Multix is equipped with X-PORT - a unique power-take-off point, which can generate power of up to 3 KW that can be used for lighting homes and powering professional equipment such as drilling machines, DJ systems, water pumps and more.<br><br>Siddhartha Lal, Managing Director &amp; CEO, Eicher Motors, said, “We have identified a large untapped segment in Independent Businessmen with an estimated population of 5.8 crore in India, and are committed to create a new and strongly differentiated automotive solution for them through Multix.<br><br>"Our aim is to equip the consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We have made an investment of Rs 350 cr&nbsp; till date.” he added.<br>&nbsp;<br>Eicher Polaris has made an investment of Rs 350 crore towards product development and setting up a world-class manufacturing facility with state-of-the-art technology at Jaipur, Rajasthan. The plant has an annual capacity of 60,000 units which can be scaled up to 1,20,000 units. The facility is also equipped with robotic weld lines and in-house paint system.<br><br>Multix is a differentiated vehicle, built ground-up through extensive consumer study. It is equipped with first-of-its-kind Pro Ride – Independent suspension system, which coupled with its best in class ground clearance of 225mm, delivers unmatched riding experience on all kinds of roads and giving a mileage of 28.45 kmpl.&nbsp;&nbsp; Multix has a unique tubular frame structure and Roll-Over Protection System (ROPS) that provides structural stability and reinforced safety. The vehicle delivers superior energy efficiency &amp; durability through its Flexituff body.</p>